NVIDIA GeForce RTX 40 Series GPUs are beyond fast for gamers and creators. They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.  Get equipped for stellar gaming and creating with the NVIDIA GeForce RTX 4070. It’s built with the ultra-efficient NVIDIA Ada Lovelace architecture. Experience fast ray tracing, AI-accelerated performance with DLSS 3, new ways to create, and much more. The new NVIDIA Ada Lovelace architecture delivers a quantum leap in performance, efficiency, and AI-powered graphics. It has new Streaming Multiprocessors, 3rd generation Ray Tracing Cores, and 4th generation Tensor Cores. It’s built on a new custom TSMC 4N process, runs with blazing fast clocks, and features a large L2 cache. It enables fast ray tracing, new ways to create, and much more.